The Thai beverage industry in Asia will set off a hemp drink craze

According to Thailand.com, since March 29, 2021, the Thai government approved the use of hemp for limited commercial purposes such as catering.

and the downstream industry has welcomed it and accelerated the formulation of plans for the use and development of value-added products for hemp. Downstream industries are expected to start widespread use of hemp in the fourth quarter of 2021, and the food and beverage market in particular will allow private use of hemp ingredients in a variety of foods and beverages, helping to boost sales to consumers who favor novelty products such as hemp biscuits, hemp ice cream and hemp tea. However, operators are still required to obtain a license from government regulators and be vetted. The non-alcoholic beverage industry is one of the downstream industries worth paying attention to. The growth of the energy drink market in 2021 is better than the overall beverage market to cater to health-conscious trends and meet specific needs, such as vitamin drinks and natural extract drinks, so that beverage operators see the business opportunity to develop cannabidiol (CBD) beverages, that is, cannabidiol extracts with various effects such as relieving insomnia and reducing anxiety are added to beverages such as tea, coffee, herbs, and juices. The main markets for such beverages include the United States, Canada, the United Kingdom and China. Kaitai Research Center expects that if cannabidiol extracts in hemp are more widely used, the total market value of non-alcoholic beverages mixed with hemp cannabidiol extract will reach about 2 billion baht in 2022 and increase to about 2.5 billion baht by 2026.

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